125 Years of Endless Stories | NBE | Ramadan 2023

In this beautiful, heartwarming ad from the National Bank of Egypt (NBE), the bank reminds us, on its 125th anniversary, that something beautiful connects us all together. The ad takes us through a series of moving scenes—families having a meal together, a father walking his daughter to school, women in rural areas carrying large tubs of laundry on their head, fisherman helping one another pull out large nets full of fish, and countless other touching images—threaded together by a song that tugs at the heartstrings.