Etisalat - Mohamed Ramadan

Etisalat launched a campaign in collaboration with the popular Egyptian actor Mohamed Ramadan, using six of his most well-known film characters as protagonists. Pitting them against each other in a battle of muscle, smarts and comedy, the campaign aimed to channel some of Ramadan’s energy through Etisalat’s recharging cards. The campaign recorded incredible successes, with fans of the campaign and the Egyptian actor sharing it more than 130,000 times, leading to over 4 million views.