The revival of Schweppes

Following a successful campaign introducing Schweppes in 1982, the brand went without advertising for almost 30 years. When the Coca Cola Company acquired the brand in 2015, a campaign was launched to revive its brand positioning. The campaign, which included digital media, billboards, points of sale and radio, followed on the success of its 1982 campaign, with two new faces embarking on an adventure around the world in search of the ‘secret of Schweppes’. Featuring a strong sampling program and high levels of customer engagement, the campaign was a phenomenal success.