What sets Subaru XV apart from the pack? This best-in-class vehicular experience is different because it combines the muscles and the brains, the smarts and the sturdiness, the innovation and the resilience. This campaign drew on Subaru XV’s advanced, complementary features and in this case, positioned it as the car that has it all – a heightened mind and an ideal body. The campaign managed to increase brand awareness and consideration, instill brand equity and generate leads.