In this humorous ad by ValU, Egypt’s leading “Buy now, pay later” solution, the narrator interrupts a family birthday celebration to ask them if they’re planning to catch Black Friday sales. In unison, the family responds with a resounding “no” and proceeds to make a series of increasingly outrageous claims to prove how serious they are about not going, each of which hilariously comes true. ValU’s 30% Black Friday cashback offer, however, eventually proves to be too tempting to resist!

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